Digital marketing is the promotion of products or services using various forms of electronic media. Its biggest advantage over traditional marketing is that it enables businesses to analyse marketing campaigns and understand what is and isn’t working, almost in real time.
Our digital marketers can monitor what is being viewed, sales conversions, what content works and what content doesn’t. While the Internet is the method most closely associated with digital marketing, there are others branches including text messaging, pod casts, mobile apps, and TV which may be worth consideration.
The importance of digital marketing
People want brands they can trust, a company that knows them, communications that are personalised and relevant, and offers tailored to their needs. Gone are the days when the information people got about your products or services came directly from you and consisted of what you wanted them to see. We can target products to individual audiences and boost sales in different areas of your business.